Unlocking the Potential: New Jersey’s Anticipation for the 2026 FIFA World Cup

New Jersey Poll: Business Community Optimistic about State’s Potential World Cup Benefits

The anticipation surrounding the 2026 World Cup being hosted in New Jersey remains high, even though the event is more than two years away. The state was announced as the host of the final match six weeks ago, and it was a topic of discussion at the ReNew Jersey Business Summit & Expo in Atlantic City. An unscientific poll conducted during the event showed that nearly two-thirds of respondents view this news as the most significant story of 2024, surpassing other options such as the proposed Corporate Transit Fund and the first lady’s effort to earn a U.S. Senate seat.

While hosting such a major sporting event can bring exposure to the state, it does not necessarily guarantee a significant financial gain. Despite this, most survey respondents believe that New Jersey will benefit greatly from hosting the World Cup. They expressed optimism about the potential economic impact of the event and emphasized the importance of doing it right to maximize benefits.

Interestingly, despite their optimism about how well New Jersey will benefit from hosting the World Cup, many respondents do not believe that their own businesses or organizations will personally profit from it on a personal level. Nearly half of those surveyed indicated that they do not expect their organizations to benefit from it on an individual basis.

Lauren LaRusso, head of NY/NJ Host Committee for New Jersey, emphasized that their goal is to ensure that every part of New Jersey benefits from hosting this mega-event. She explained that while some matches will be held at Meadowlands and New York City region, but this is just one aspect of broader impact of World Cup which reaches beyond these areas and presents an opportunity to showcase South Jersey, Central Jersey and other regions that have not been explored before for similar events in terms of investment and development opportunities.

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