Samsung Launches New Song at Major Music Festivals in Latin America Showcasing the Power of AI Technology

Samsung’s virtual influencer SAM debuts new musical theme at Latin American music festivals

Samsung has just launched a new song called “Simple, Así” at four major music festivals in Latin America. The song features the capabilities of Galaxy AI technology integrated into the new Galaxy S24 series, including Photo Assist, Live Translate, Circle to Search with Google and more.

As the official sponsor of Lollapalooza Brazil and Argentina in 2024, as well as the Estéreo Picnic festival in Colombia and Asunciónico in Paraguay, Samsung is excited to showcase its new theme and connect with younger audiences through music. To create a unique experience for its audience, Samsung will also present an exclusive choreography of the song on its social media platforms.

Arthur Wong, senior director of Samsung for Latin America, explains that the company’s goal is to authentically connect with younger generations through music. By participating in these cultural events in the region in 2024, Samsung hopes to promote its new song and engage with its audience in a meaningful way.

The four main music festivals where Samsung will premiere “Simple, Así” include Lollapalooza Argentina, Lollapalooza Brazil, Estéreo Picnic in Colombia and Asunciónico in Paraguay. These festivals will take place throughout March providing a platform for Samsung to showcase its new song and the features of Galaxy AI technology integrated into the Galaxy S24 series.

Leave a Reply