Music City Bowl Generates $23 Million in Economic Impact in 2023, Surpassing Previous Records

The 2023 Music City Bowl Boosted Nashville’s Economy by $23 Million

The 2023 TransPerfect Music City Bowl had a direct economic impact of $23 million on Nashville’s economy, according to bowl officials. During the game, where Maryland defeated Auburn 31-13, an attendance of 50,088 was recorded. This made it the fourth-largest college football bowl game of 2023 outside of the College Football Playoff.

Scott Ramsey, President & CEO of the Music City Bowl expressed his satisfaction with the positive economic impact of the event. He attributed this success to the support from fans, sponsors and the community. Ramsey emphasized that this event will continue to contribute positively to Nashville’s economy and expressed optimism for future events.

The all-time economic impact record for the Music City Bowl was set in 2021 when Purdue defeated Tennessee in a sold-out game. This game generated $32 million in economic impact with an attendance of 69,489.

In 2023, during the bowl festivities, a total of 24,363 room nights were occupied by out-of-town attendees who spent an average daily rate of $243 while in-town attendees spent an average daily rate of $206. Since its establishment in 1998, the Music City Bowl has contributed over $400 million in direct economic impact to Nashville’s economy. For more information about this topic please contact Mike Organ at (615) 259-8021 or follow him on Twitter @MikeOrganWriter

Leave a Reply