Mastering the Craft of Persuasion: A Course for High School Students through Wharton’s Pre-baccalaureate Program

MKTG 0003: Mastering Influence – A Blend of Art and Science

“The Art and Science of Influence” is a comprehensive course that delves into the world of persuasion, an integral part of our daily lives. Whether it’s governments, corporations, social groups or individuals, everyone engages in persuasive efforts. This course offers a scientific look at influence techniques and equips students with a toolbox of persuasion tactics.

Starting with the basics of negotiations, the course explores the complex relationship between attitudes and behaviors. Students will learn practical tactics in areas such as data visualization, communicating numbers, and persuasive writing. The course also covers cognitive and emotional biases to help students understand how to present their ideas persuasively.

Upon completing the course, students will be able to demonstrate an understanding of persuasion theories, create persuasive messages based on theory and research, explain why persuasion techniques work or fail using relevant theory and research, and incorporate class materials into the creation of a knowledgeable persuasive campaign.

The Wharton Pre-baccalaureate Program offers an academically intensive opportunity for exceptional high school juniors and seniors to enroll in Wharton online courses. Participants will learn from Wharton instructors, earn a Wharton transcript, and earn college credit for each course completed. With six sessions to choose from and built-in academic support, students are encouraged to explore the depth and breadth of Wharton’s business education curriculum with flexibility, guidance

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