From Clinician to Entrepreneur: Kathy Couch’s Journey with Rewired360 and EMDR Certification in Idaho

Three CSI students’ mental health business in the running to win $40k prize

Kathy Couch, a therapist in Twin Falls, Idaho, has been working in mental health for 18 years. Her passion for helping people led her to develop a business idea called Rewired360 in partnership with students from the CSI Marketing Program. Through collaborations with Natalie Klucken and Elle Whitehead, Couch has been working on presentations and pitches to prepare for the upcoming Idaho Entrepreneur Challenge semi-finals.

Rewired360 is a business idea that aims to improve access to EMDR certification for clinicians and therapists. EMDR, or Eye Movement Desensitization Reconditioning, is a therapeutic technique used by Couch to help clients heal trauma, grief, and relational distress. It is effective for a variety of mental health issues and works quickly, freeing up therapy slots for those who need continuous support but can’t access it due to long waitlists.

The goal of Rewired360 is to help more people in Southern Idaho access quality care without the stress of long-term therapy. By training more professionals in EMDR, they hope to improve mental health outcomes in the community. Couch’s experience running her practice inspired her to start Rewired360 as she realized that therapists are not necessarily taught how to run a business. She hopes that by sharing her knowledge with other clinicians in Southern Idaho through Rewired360, she can inspire them to start their own businesses and provide better care to their patients.

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