Energy Transfer Joins the Ranks of MLB Teams with Circular Jersey Patch Deal

Energy Transfer signs on as jersey patch sponsor for the Texas Rangers

The Texas Rangers have announced Energy Transfer as their first jersey patch sponsor in a new multiyear deal. The Dallas-based energy infrastructure company has been a sponsor of the Rangers since 2018 and will now have their logo featured on a circular patch on the right sleeve of all six Rangers jerseys. This new partnership is part of a growing trend in MLB, with 19 teams now featuring jersey patch deals heading into the upcoming season. These deals are required to have a minimum commitment of three years.

The circle patch will be in Rangers blue on the home jerseys and in white on the road jerseys, highlighting the continued integration of sponsorships in professional sports and the importance of brand visibility for companies like Energy Transfer. As the Rangers kick off their season with their new jersey patch sponsor, fans can expect to see more collaborations between sports teams and corporate partners in the future.

Energy Transfer’s partnership with the Rangers will also include an expanded marketing presence that includes ballpark signage and radio network inventory. This new deal is just one example of how companies are leveraging sports teams to increase brand awareness and reach new audiences. With so many teams featuring jersey patch deals, it’s clear that this trend is here to stay and will continue to evolve as technology advances.

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