Bet365 Takes Horse Racing to U.S. Customers with 1/ST Technology Partnership: Enhanced ADW Experience through Cutting-Edge Technology

Bet365 Teams Up with 1/ST Technology

1/ST Technology has partnered with Tier-1 operator Bet365 to bring horse racing to Bet365’s U.S. customers through 1/ST BET. This collaboration will allow the stateside launch of Bet365’s Advance Deposit Wagering on horse racing, accessible through web and mobile app platforms in U.S. jurisdictions where ADW is permitted. Keith Johnson, Chief Revenue Officer of 1/ST Technology, expressed excitement about the opportunity to work with such a renowned sports betting brand and to introduce Bet365 customers to the top-tier pari-mutuel horse racing wagering experience offered by 1/ST BET.

The partnership between 1/ST Technology and Bet365 is part of a broader effort to expand the reach of horse racing to a wider audience, leveraging the expertise of both companies in the realm of sports betting. Through this collaboration, U.S. customers will have access to an enhanced and seamless horse racing betting experience online and on their mobile devices. The integration of Bet365’s ADW platform with 1/ST BET’s cutting-edge technology provides a user-friendly interface and a wide range of betting options on horse races across various tracks.

This partnership aims to attract new audiences to horse racing and enhance the overall betting experience for existing fans by elevating the horse racing industry in the U.S. By combining the strengths of both companies, this collaboration will provide customers with a modern and engaging betting experience that further enhances the accessibility and convenience of betting on thoroughbred racing events. With the launch of Bet365’s ADW platform through 1/ST BET, customers can expect a seamless and innovative approach to horse race wagering, making it easier than ever for them to enjoy all their favorite races from anywhere at any time.

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